Clive Betts' latest post mentions the Holy Grail of blogging in these islands – making political blogs as influential here as they are in the USA.
Evidently chikentown takes up the theme by noting how bloggers are being invited to be part of the “press corps” in the presidential conventions.
There are some signs that British blogs are moving in the same direction. Some of the major blogs, such as Iain Dale's Diary and Guido Fawkes have a large daily readership.
But what about Welsh blogs?
One of the problems with the MSM in Wales is that we don't have a national newspaper. The Western Mail may call its self the National Newspaper of Wales, but the only way that I can obtain a copy in my local newsagent is by placing a regular order. The Manchester Evening News can be bought off the shelf!
The same problem exists with broadcast media. Aerials are turned towards England rather than Wales. I recently asked for a FreeSat card from Sky, and I had problems trying to persuade them that I wanted Welsh channels in the top four spots – rather than the default north west of England channels that they gave me as "appropriate for my postcode".
So sod the American experience. How do we make sure that the Welsh blogosphere doesn't suffer from the same difficulties as the Welsh press and Welsh broadcasting?
I suspect that the core of my Welsh readership is incestuous, made up of other Welsh poli-bloggers reading my posts in the hope that I will read theirs. I also suspect that more Welsh readers read Iain Dale than read any individual Welsh blog .
If blogs are going to play a part in the politics of the future, then Welsh bloggers need to work out how at least a few of us are going to reach out to thousands, rather than dozens, of Welsh reader. Otherwise we will suffer the same fate as the traditional media, where people remain ignorant of what is going on in Wales, because they only get news and views from English blogs.
I ask the question. But I haven't got a clue about the answer!