I am not one of those who believe the internet will have a huge impact on the Westminster election, but if it does have an affect it doesn't look like Labour is going to be one of the beneficiaries, the poor Labour party just doesn't seem to get how the internet works.
In the middle of March Scottish Secretary Jim Murphy made the claim that Labour represented the Facebook generation. Nothing wrong with that as far as it gos, all parties have to try and appear to be the best representatives of younger voters. However if Mr Murphy actually understood anything about Facebook he should know that such a comment would immediately spawn a Facebook group denying his claim.
So it happened The Jim Murphy Doesn't Speak for me group was set up. However it appears that Labour didn't know enough about Facebook to foresee the inevitability of such a group being formed. They are now calling foul in the Scottish press. This is from the Scotsman:
The Scottish Secretary said: "Politics is a rough old game, but this goes way too far. I wouldn't like my kids reading this online about their dad.
"I'm sure Alex Salmond didn't personally sanction this, but it's time for him to stop it."
Labour MSP Cathy Jamieson said: "This kind of vitriol and hatred is shocking … The SNP have done nothing to close down their cybernats – and now we know why."
Comments which give even further proof of how little Labour understands Facebook. Before these articles appeared in the press the Murphy group had under 200 members, within hours of the story appearing on the online copies of the papers it had gained another 60 members - how many will it have when the papers hit the news stands?
Alex Salmond does not and cannot have any censorship control over Facebook, the idea that people would only join groups personally approved of by the leader of the SNP is quite ludicrous - and the "CyberNats" who are group members include Conservatives, Lib Dems and non alligned people who just don't like the audacity of any politician claiming to "speak" for them.
And if Labour did have a clue about Facebook they would also know that the Murphy group is quite tame compared to some of the groups that Labour supporters are members of such as:
I Hate Alex Salmond
Alex Salmond can bite my shiny metal Unionist ass
Alex Salmond can jump hoops as far as I'm concerned...
I would never tire of slapping Alex Salmond etc.
By condemning the SNP whilst Labour supporters are just as bad if not worse the Labour party isn't just showing itself to be totally out of touch with the "Facebook generation", it is showing itself up as stupid and hypercritical too.