Public information broadcasts usually serve the genuine purpose of informing the public about things that most of the public need to know. Don't drink and drive - remember to apply for tax credits in time - don't fiddle the benefits system - use the green cross code when crossing the road etc. All good and worthy information that educates the general TV watching public.
I don't think that the latest public info adverts from the UKBA fits into the same category.
How many people are likely to need a license to bring immigrants from without the European Free Trade area into the UK? I would have thought that the numbers are few - not enough to justify the level of TV advertising that the UKBA's campaign currently enjoys.
Is it cynical to suggest that the main point of the UKBA's adverts have sod all to do with licencing and informing potential licensees (never mind informing the general public) but more to do with publicising an attempt by the Labour Government to appear tough on immigration?